MagicTone

Every unforgettable place has a visual identity.
We believe it should have a sonic identity, too.

Sound Identities for Exceptional Spaces

Hotels · Restaurants · Boutiques · Spas · Galleries · Retail · Cultural Spaces

Music. Atmosphere. Human Presence.

The Process

01 - Understanding the Space

We begin by understanding your concept, audience and the emotional atmosphere your space should communicate.

02 - Defining the Tone

We translate brand values, architecture, guest journey and atmosphere into a clear musical direction.

03 - Curation & Original Composition

We create the sound programme from carefully selected MagicTone repertoire and, where appropriate, original music developed specifically for the project.

04 - Implementation & Refinement

We prepare the music, playback structure and agreed MagicTone system for your space, then refine the programme as your property evolves.Permanent AV installation, loudspeaker planning and technical room acoustics remain with the property's technical or AV partner.

THE SOUND OF HOSPITALITY
Sound is part of the architecture of experience.

In The Sound of Hospitality, MagicTone founder Julien Vindal explores one of the most overlooked materials in hospitality design: sound.The book examines how music, architecture, service, food, technology and human presence interact to shape memory, emotion and the guest experience.It is the thinking behind MagicTone — and an invitation to listen to hospitality differently.

START WITH THE SPACE

Discovery Call
30 minutes online
ComplimentaryA short conversation to understand your property, your goals and the right next step.Remote Atmosphere Assessment
Up to 5 areas
From €590A focused remote analysis of sound, atmosphere, guest journey and opportunities, including a concise written report.On-site Atmosphere Assessment
1 day · up to 6 areas
From €1,490 + travelAn on-site analysis of your property's sonic and emotional atmosphere, including recommendations and a written report.

Every property is different. Let us design the right approach for yours.

Choose Your Sound Identity

Start with the player. Build your own sound.

MagicTone grows with your space.Start with professionally curated music for your venue. Add your own Signature Collection. Create your first original Brand Theme. And, if you want, build an entire sound world made exclusively for your place.No algorithms. No generic playlists.
A sound system that can grow into your own musical identity.

PRIVATE LISTENING
€3.99 / month

Discover the complete MagicTone world for private listening.Explore our moods, original releases and selected MagicTone Places — restaurants, hotels and spaces whose atmosphere and sound we believe are worth discovering.Private use only. No commercial playback.

VENUE PLAYER
FLEX — €99 / month

Full commercial MagicTone playback for your venue.Curated moods designed for hospitality, continuously updated with original MagicTone music.Monthly cancellation.

ANNUAL — €990 / year

The complete Venue Player for one year.Save €198 compared with monthly payment.

FOUNDING VENUE — €720 / year

Limited to the first 10 venues.The full Venue Player for the equivalent of €60/month with a 12-month commitment.

Make it yours.
SIGNATURE COLLECTION
€990 / year
€790 with a Venue Annual plan

Your own branded collection inside MagicTone.We create a dedicated 40-track selection for your venue from the MagicTone catalogue — curated specifically around your atmosphere, identity and preferred sound.Your Signature Collection includes:Your own MagicTone tile
Your venue name and logo
A personally curated 40-track collection
Your MagicTone Places profile
Direct link to your venue
12 months of Signature presenceSignature Collections are limited.20 Venue Signature spaces + 4 Hotel Signature spaces.MagicTone Places are selected, not simply purchased as advertising. Atmosphere, hospitality, identity and overall fit with MagicTone matter.

Your first original sound.
BRAND THEME
€990

One original track created specifically for your venue.Your Brand Theme becomes the first original piece inside your Signature Collection — your own musical signature.

Signature Launch Offer — €495

Book your first Brand Theme together with your first Signature Collection and receive the first original track at 50% of the regular production price.

Build your own collection.

You can gradually replace the curated MagicTone tracks inside your Signature Collection with music produced specifically for your venue.

Additional Original Brand Tracks1 Track — €690
3 Tracks — €1,890
5 Tracks — €2,950
10 Tracks — €5,400
20 Tracks — €9,800

Every original Brand Track moves your collection closer to becoming completely yours.

FULL BRAND SOUND — from €19,900

A complete 40-track musical identity developed for your venue.Once all 40 positions in your Signature Collection consist of original music created for your brand, your collection becomes a:

PERMANENT MAGICTONE COLLECTION

Your Signature space is no longer limited to 12 months.Your sound, your venue and your profile can remain permanently represented inside MagicTone.40 original tracks. Your sound. Your permanent place.

Hear something you want to make yours?
CLAIM A MAGICTONE TRACK

Selected tracks from the MagicTone catalogue may be available for exclusive licensing.

If you discover a track in Dinner, Late Night, Deep Dive or another MagicTone collection that perfectly fits your venue, ask us whether it is available to claim.Once exclusively claimed, the track is removed from general MagicTone rotation and becomes part of your sound world.Availability and price depend on the track, its usage and its value within the MagicTone catalogue.Artist releases, protected catalogue music and music already assigned exclusively to another venue cannot be claimed.

Rights that grow with your brand.

Original Brand Tracks are produced for your venue under the agreed MagicTone usage rights.For brands that want broader or exclusive control, extended exclusive rights and master-rights packages are available separately.Exclusive Rights / Buyout — quotation on request.

OPTIONAL BRANDING
MagicTone Tile Logo — €50

A clean logo adaptation or simple logo treatment created specifically for your Signature tile.

Complete Logo Pack — €290

Want to use the new logo outside MagicTone as well?Receive production-ready logo files for your website, print material, signage and venue communication together with the agreed commercial usage rights.

From background music to brand identity.

Venue Player
Play MagicTone.Signature Collection
Curate your sound.Brand Theme
Create your first original piece.Brand Tracks
Build your own collection.40 Original Tracks
Become a Permanent MagicTone Collection.Full Brand Sound
Turn music into part of your brand.

Package I: SIGNATURE

BESPOKE SOUND IDENTITIES

CURATED · CREATED · DESIGNED

Package I: SIGNATURE

Curated for your space

From €1,490 setup + €240/monthA dedicated musical atmosphere created specifically for your venue — curated entirely from the existing MagicTone catalogue.Includes:2 individually curated Moods
approx. 3 hours of music per Mood
Day / Evening dramaturgy or equivalent venue-specific programming
Remote Atmosphere Briefing
1 preconfigured MagicTone tablet with Venue Player
1 Metal Mood Card
Seasonal musical refinements throughout the yearNo custom composition included.Every track is selected and sequenced specifically around the identity, rhythm and atmosphere of your space.Additional playback devices for independently operated zones are available separately.

Package II: TAILORED

Curated. Created. Made for your space.

For spaces that need more than curation.From €3,900 setup + €490/monthA bespoke sound concept combining carefully curated MagicTone music with original compositions created specifically for your venue.Includes:
2 individually curated Moods of approximately 3 hours each,
90 minutes of original MagicTone music,
one House Theme / Signature Track within the original music allocation,
a Sound & Atmosphere Assessment, multi-zone programming,
one preconfigured MagicTone tablet with Venue Player,
Metal Mood Cards matched to the setup, and ongoing musical refinements.

Package III: ELITE

A complete sonic identity.

Elite projects begin at €9,500.
Ongoing sonic direction, seasonal updates and dedicated support are available from €950/month.Elite Plus:
from €15,000–25,000 setup + €1,500–3,000/monthDesigned for exceptional hotels, restaurants, resorts, retail environments and multi-zone spaces requiring a complete musical identity.Elite is developed as an individual sound project rather than a fixed package.Depending on the project, it may include:complete sound and atmosphere strategy
multiple Moods, dayparts and zones
extensive venue-specific music curation
several hours of original MagicTone compositions
exclusive House Theme and sonic motifs
dedicated programming for different spaces and guest journeys
multiple preconfigured MagicTone tablets where required
MagicTone Venue Player environment
Metal Mood Cards and branded playback elements
on-site Soundwalk / Atmosphere Assessment
launch support and team onboarding
seasonal and ongoing musical directionThe final scope is defined by the size, complexity and identity of the project.This is not background music.
It is the sound of the place.

MagicTone Room Experience

From shared spaces into every room

Signature, Tailored and Elite shape the sonic identity of your shared spaces — lobby, bar, spa, restaurant. MagicTone Room Experience extends that same identity into the guest room itself.Using the tablets already present in your rooms, we activate the MagicTone app for your property — curated sound worlds, aligned with your brand, available to every guest, in every room.Includes:Activation on your existing in-room tablets — no additional hardware required
Access to selected MagicTone Moods
Property-wide package pricing, scaled to room count
A seamless extension to your Signature, Tailored or Elite package

Selected Works

01 - Sound Architecture for Boutique Hotel LobbiesDeep, warm atmospheres that support arrival, presence and quiet luxury.

02 - Evening Sound Design for Restaurants & Lounge SpacesBalanced dub textures that enhance dining without dominating conversation.

03 - Immersive Sound for Spa & Wellness EnvironmentsSlow, spacious frequencies that calm the nervous system and elevate relaxation.

For Full Insight, click here:

Let’s Shape the Sound of Your Space

Every project begins with understanding your atmosphere, your guests, and your intention.
Request a tailored sound concept or schedule a short consultation

Ready to define your sonic Identity?